THE BRIEF
Create a colourful and playfule landing page for the launch of the new product Artline STIX.
CREATIVE SOLUTION
I started looking at the product and it's characteristic of STIX. This lead me to creating the main navigation in the iconic block style. I also helped the over all feel by adding hand drawn style backgrounds illustrations to encompass the 'drawing' function of the product.
I made a decision to make the product detail into tabs to keep the page compact and tidy.
The only assets that were provided were the characters, so I created illustrative background and a TV illustration which helped create a feel of STIX world where these characters belong.
This is how the whole page looks
